So bored

Nowadays I am so bored of looking at newspapers and magazines. What is the point of seriously discussing about the x boyfriends of Angelina Julie and about the girls go behind Salmaan and Tom Cruise? I know there are some useful stuffs in magazines. But you may have noticed, mostly front pages would contain a hot shot of a beauty and would be titled in a third class way. Generally the ones who buy these magazines are consciously forced to buy because of those hot topics and shots. So they never touch other serious issues. Simply they are not the targeted customers. Accordingly there is no loyalty for the magazine. If another person publishes hotter topic than you, purely customers will switch to them. Some say ‘this is kind of a promotion’. But how do you say this is kind of promotion for your magazine since you are selling the unknown sides of popular ones? This is just a gossip. Gossips make no useful results. Simply another better gossip provider may lead the market tomorrow. But no longer even he will vanish. If you really want a success in this industry, you have to do a research on who are really interested on reading the issues that you are focusing on. Then you select a target and focus your issues based on them. Also keeping an eye on the changes of your target customers’ tastes will further help in improving. People who buy you for Britney spears or Angelina Julie or who ever, they won’t even bother to loyal you. But if you really offer some value to your readers, then definitely you will have a group of people who always prefer you. Even at the recession times, you don’t need to worry.