Some thoughts

Friendship

Good friends might not be with you
When you are happy
But
They will be there always
When you cry
to share your tears

Coke

Not just a brand, a lifestyle
Not a mere drink, representative of America
Not Angelina Julie
But
Youth are fans of me

Cigarette

An expert in destroying myself and you

Happy

Don’t search me anywhere
I am inside all of you

Ambition

Follow me
Fight to achieve me
Don’t worry for those you loose
When trying to achieve me
Once you achieved
I will give meaning to your life

Successes behind business giants

What would be the key factor that determines the success of your enterprise? Is it promotion? Is it effective packaging? Or is it setting a high price for your product and thereby enjoying a huge amount of profit? You might be saying yes for all. But the most important task is positioning your brand properly and getting loyalty for it. Loyalty starts when your customers look for you only than any other. So your customers are loyal for you at any circumstance. They perceive you are the best comparing to all competitors. So at whatever the circumstances, you will have a group of people who always buy from you. But it is only suitable for some specific products. how do you do it? It is not an easy task. Let’s discuss about Mercedes Benz. Can you ever expect an upper class guy buying a Maruty? Mercedes Benz is used as a symbol of status. Simply that is positioning. The first thing is you must identify the key characteristic combined with your product and relate it with a psychological factor. For an example if it is a high cost product then you can relate it with status. Then your brand stands for that psychological factor. The people who like that psychological factor will obviously like your brand. But here the success starts when people prefer you than others who offer the same psychological benefit. There are thousands of companies that offer almost same products or services and benefits. But a very few of them are only remembered and given loyalty by people. So they have succeeded in what. This is what known as identifying the target customers. There are millions of people with different cultures and tastes. If you try to target all of them, will it be logical? You will end up with nothing. So firstly you should identify the target customers who are likely to buy your product. Secondly you should combine a psychological value. Finally make it more efficient by promotions and other value added services. In case if it gets loyalty, which will be your ultimate goal. But it is very hard to achieve. Brands such as coke, BMW and EBay had already done that and dominating the world.

Living against to environment, result?

How many living beings are being destroyed from the earth? What happened to dinosaurs and other animals which lived before millions of years? No one has said the accurate answer for this. Some are saying these animals are entirely depleted from earth because of the dangerous natural disasters occurred millions of years ago. Anyhow a few scientists believe dinosaurs had not gone anywhere. They had evolved as birds. But the accuracy of this argument is doubtful. Anyhow the ones who support this argument say birds have some features of dinosaurs. But this can’t be a valuable reason for this argument. Other than dinosaurs, several animals have been destroyed from the earth. A few examples would be mammoths, passenger birds and toddy birds that lived in Moricious Ocean only. These toddy birds were hunt by the people who lived in Moricious for meat. This meat was the favorite food of Moricious people several years ago. At most cases we as humans are responsible for the depletion of resources and other living beings. Animals just hunt for their hungry and fighting for food. But we destroy forests and stimulating the increase of carbon dioxide. We destroy the lives of other living beings. Why it is? Because we forget this earth is common for all living beings. We believe we are the best and always try to dominate the world and thereby struggling with wars. A homo chap ion’s sixth sense should be used to create something and not to destroy. Just imagine how much we pay everyday for everything we purchase. But are we paying to this environment? We take everything from here. Our talks, murmurs, tears and our ancestors’ lives are mixed with this environment. If we are doing something against to the environment then that will be almost same to punish ourselves. It is good if we remember the chief Red Indian’s letter to Abraham Lingan stated ‘flowers are our sisters and animals are our brothers’. We don’t have to pay that much of care to the environment. If we don’t live against to environment that will be pretty enough to save the world’s happy.