Mr. Puppy is a popular street dog in a well known city (For security purposes I didn’t mention the city’s name). Here are some opinions from Mr. Puppy’s point of view.
Inter: Are you comfortable with your current place where you are staying?
Mr. Pup: Yeap it is pretty ok. I am staying near to a huge wastages bin in the main town of city. Other than the nosiness of it, we are quiet comfortable.
Inter: I think you meant your family by saying ‘we’. How many members are there in your family?
Mr. Pup: Well; we are four including myself, my wife and our 3 kiddies.
Inter: Don’t you find difficulties in getting food nowadays?
Mr. Pup: We are the ones who eat more than six times a day. Eventhough your people (humans) are not even bothering to give foods for us; they are very good at wasting things. Throwing an expensive food item becomes a way of showing their status. I and my kiddies never went to pizza hut. But of course we are receiving pizzas in our home (place near to dust bin) every day.
Interviewer gets jealous with Mr. Puppy. Anyhow he continues the interview.
Inter: I guess you are much angry with humans. So I just want to know what you think of them.
Mr. Pup: Should I really mention it here?
Inter: Why not?
Mr. Pup: In my point of view humans is the worst race in this planet. We (dogs) and other animals were happy in forests. Humans like you caught us for your convenience and made us as your slaves. We lost our freedom, happiness and other good behaviors that belong to us only.
Inter: What are those good behaviors that belong to you only?
Mr. Pup: When we were in forests, we were known only as ‘dogs’. We didn’t have any discrepancies among us. But when you started to dominate us, you divided us into different casts. And of course this man domination has strongly influenced our race. Think of those rich Alsatians. They don’t even bother to say hi at us. Your status fever has arrived to our people also. Of course your characteristics such as ‘eating without working’, ‘cheating others’ also have strongly influenced us.
Inter: So you are saying that your society had communism and after you dominated by men only you got these inequalities?
Mr. Pup: Absolutely right. But there are youth who like to breathe the air of freedom. A day will come when we gain all our ‘dog rights’. We will go to forests again. There we can live like exactly what we wish to. I mean our society will have freedom, communism etc.
Inter: ok. Thanks Mr. Puppy.
(Interviewer gets shivering. He immediately finishes the interview with just an intention of escaping from the situation)
Monday, June 29, 2009
Sunday, June 28, 2009
Change we need
The USA President Barak Obama’s ‘CHANGE WE NEED’ concept got massive success among youth all over the world. Changes become norms in life and of course they refresh us. There are trouble makers who always have reluctant to change and they keep on making obstacles to others who build benchmarks in their lives forever by implementing changes. Change becomes necessitate in life. There is no one in the world who remains same as what he or she was in past. Anyway change must be in a progressive way. Change should always reduce our weaknesses and improve strengths. There is nothing in the world that can’t be done by humans if we are ready to change. If we take any leaders of the world, there will be sometimes no correlation between their past and current life. There are entrepreneurs who born in villages that are not even having electricity. But they believed that they can make a change in their life. Singapore would be the best example for the philosophy that anything can be done by change. A simple SWOT will help us to identify our strengths, weaknesses, opportunities and threats and of course to understand who we are. Thus it is necessitate changing our weaknesses as strengths and threats as opportunities. Then the life will become exactly what we wished to. So believe in there is nothing in the world that can’t be changed.
Friday, June 26, 2009
Techniques in reducing customers’ post purchase dissonance
‘Post purchase dissonance’ this world is very familiar to marketing guys. A successful marketer must always try to reduce post purchase dissonance. Customers often have this dissonance behaviour when they buy products that are highly attractive in their promotional drives especially advertising campaigns but fail to satisfy customers’ expectations performance wise.
Anyhow what is this post purchase dissonance? Assume a customer purchases a product as it seems a nice product with nice packaging. At home he starts using it. But the performance of that product is not in line with that customer’s expectation. So he or she may feel ‘I made a wrong choice’ ‘I just zilch my purse’.
This dissonance makes enormous impacts in the success or failure of a product. Dissonanced customer will not even bother to re buy the product and may also influence others to not buy. A smart marketer or sometimes sales person should always try to reduce dissonance.
First thing is letting customer to know what other benefits are inline with the product. Eventhough product didn’t perform to the level of customer’s expectation; he or she may try to negotiate with the product as it has some supplementary benefits. A product may be ‘health friendly, skin friendly, environment friendly and innovative etc’. Thus these indirect benefits may help to negotiate with the customer.
Some marketers practice sales promotions to reduce dissonance. They offer another free product with theirs. But I doubt to what extend there will be use of it. Of course customers will buy the product as just they are getting another product. But how long you are going to do this promotion? After you stop the promotion, customers will not bother to buy your product.
The best way to reduce dissonance is telling about the benefits that customers gain with your product. So they can be happy with the benefits that they have got instead of what they lost. There is nothing like positioning and branding you in order to be a succeeding business. A good positioning will itself attract customers who fall into that positioning category instead of looking at the product features. Positioning is relied on the positioning tactic. For an example positioning tactic of a restaurant would be ‘truly vegetarian’. So this tactic connects all people who are against to meat and like to save animals instead of looking at the taste of foods and other cognitive benefits such as status orientation and reputation.
Anyhow it is necessitate keeping on doing research in order to know the requirements of customers and therefore offering products according to their requirements. So it eliminates dissonance and stimulates preference and of course loyalty to the product.
Anyhow what is this post purchase dissonance? Assume a customer purchases a product as it seems a nice product with nice packaging. At home he starts using it. But the performance of that product is not in line with that customer’s expectation. So he or she may feel ‘I made a wrong choice’ ‘I just zilch my purse’.
This dissonance makes enormous impacts in the success or failure of a product. Dissonanced customer will not even bother to re buy the product and may also influence others to not buy. A smart marketer or sometimes sales person should always try to reduce dissonance.
First thing is letting customer to know what other benefits are inline with the product. Eventhough product didn’t perform to the level of customer’s expectation; he or she may try to negotiate with the product as it has some supplementary benefits. A product may be ‘health friendly, skin friendly, environment friendly and innovative etc’. Thus these indirect benefits may help to negotiate with the customer.
Some marketers practice sales promotions to reduce dissonance. They offer another free product with theirs. But I doubt to what extend there will be use of it. Of course customers will buy the product as just they are getting another product. But how long you are going to do this promotion? After you stop the promotion, customers will not bother to buy your product.
The best way to reduce dissonance is telling about the benefits that customers gain with your product. So they can be happy with the benefits that they have got instead of what they lost. There is nothing like positioning and branding you in order to be a succeeding business. A good positioning will itself attract customers who fall into that positioning category instead of looking at the product features. Positioning is relied on the positioning tactic. For an example positioning tactic of a restaurant would be ‘truly vegetarian’. So this tactic connects all people who are against to meat and like to save animals instead of looking at the taste of foods and other cognitive benefits such as status orientation and reputation.
Anyhow it is necessitate keeping on doing research in order to know the requirements of customers and therefore offering products according to their requirements. So it eliminates dissonance and stimulates preference and of course loyalty to the product.
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